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Analyze a recent purchase decision you made using the steps in the consumer decision making process. Submit a detailed outline in which you show the steps you took in

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:n""Tar 3 CHAPTER 3 THE CONSUMER DECISION-MAKING PROCESS 3.1 . INTRODUCTION Consumer behaviour from a marketing perspective was discussed in Chapter 2.

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In psychology, decision-making is regarded as the cognitive process resulting in the selection of a belief or a course of action among several alternative possibilities.

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Similarly, the purchase situation also has an impact upon the consumer decision making procedure (South-Western College Publishing, 1997). Hereby, the main o